Music to Advance Sustainable Development

Telling the story of musicians from Rio's metropolitan region

With the objective of bringing the 17 Sustainable Development Goals (SDGs) and the 2030 Agenda to civil society from Rio’s periphery, the United Nations and the open group of musicians “Baixada Never Gives Up”, a group of artists and influencial musicians representing the local culture of Baixada Fluminense have been developing the pilot project “Music to Advance Sustainable Development”, as of June last year. The partnership is committed to transform the image of Baixada Fluminense from a violent region into a pool of talents that disseminates culture and sustainability and will present a model for replication in UNDP country offices around the 166 countries where it operates.

The RIO+ Center, established as a legacy of Rio+20 in order to keep the commitments to sustainable development alive, is promoting the pilot project implemented in Baixada Fluminense through a partnership with the open group of musicians “Baixada Never Gives Up”. The artists from Baixada have always composed songs about sustainability, justice and the shared values of the SDGs, even before knowing that 193 member countries of the UN committed to the 2030 Agenda. The film strengthens the role that citizens and civil society organizations play in participating actively and effectively to advance with the Sustainable Development Goals and pressing their local and national governments to be more accountable in delivering on global promises.

After the screening of the film, there will be a concert by the group of musicians “Baixada Never Gives Up”, which will perform live for the first time the tracks recorded for their first CD. The region of Baixada Fluminense is composed by the municipalities of Belford Roxo, Itaguaí, Japeri, Mesquita, Nilópolis, Nova Iguaçu, Paracambi, Queimados, Seropédica, Duque de Caxias, Guapimirim, Magé and São João de Meriti, and has about 3.6 million inhabitants.

Dida Nascimento (coordinator of the Donana Cultural Center), Banda Spiral (São João de Meriti), Banda Gente (Mesquita), Neco Trindade, Eddi MC (Belford Roxo), Ras Bernardo (Nova Iguaçu) and Marrone Recarregue (Belford Roxo) are some of the musicians of the open group “Baixada Never Gives Up” that will present the repertoire based on the SDGs.

The RIO + Center is one of the six UNDP global policy centres and was established as a partnership between the United Nations Development Program and the Brazilian government. The implementation of the pilot project “Music to Advance Development”, in partnership with the open collective of musicians “Baixada Never Gives Up”, have already mobilized almost 200 musicians and bands from the metropolitan region of Rio de Janeiro.

Trailer of the film (EN subtitles):

The World Center for Sustainable Development (RIO + Center) is one of the six global centers of excellence of the United Nations Development Program (UNDP). It was established on June 24, 2013 through a partnership between UNDP and the Brazilian Government as one of the main legacies of the United Nations Conference on Sustainable Development (Rio + 20) held in June 2012. The conference brought together world leaders and thousands of representatives of civil society, the private sector and governments, resulting in the adoption of the final document “The Future We Want”, which reaffirms the inseparable connection between the social, economic and environmental dimensions of sustainable development and human well-being.

Coming soon the Grand-Première: